August 19

Will Mahindra XUV7OO hurt sales of Creta and Seltos

Is Mahindra XUV700 trying to kill too many birds with one stone?

Mahindra XUV 7OO has stormed the market ever since they have announced features and pricing for their 5 seater Petrol and Diesel cars. It has become talk of the town and targeting multiple segments because of the wide price range.

All reviews on Youtube mostly are positive and car is a winner for Mahindra already and expect market to shake up with 10K plus units of consistent sales because of its sheer size, powerful engines and segment first features like ADAS.

Does Urban customers see Mahindra XUV700 as an option?

However, in this video I have discussed that why it is difficult to crack urban nuts for Mahindra who are hell bent on buying Korean twins i.e Seltos and Creta without even considering anything else. No matter how good other cars are there, Creta and Seltos are a success riot for Korean brands and doing 16000 units and 8000 units respectively.

In my personal opinion, Mahindra may find it difficult to grab this marketshare of mid size SUV segment because of the following reasons:

  • Harrier tried the same but couldn't dent Korean sales
  • Korean car lovers see Mahindra and Tata as troublesome brands in service
  • They see these brands as primarily for rural markets (Bolero & Scorpio)
  • They don't do enough research on safety or overall options in this segment
  • Resale and parts availability is unmatched
  • Koreans still score better on bling factor and better interior fit and finish
  • Starting variants of Diesel are just 10 lacs

What other points you think are there that will make it difficult for Mahindra to crack urban market with XUV 7OO against the likes of Korean Twins and some other cars like Compass, Taigun and Kushaq?

XUV Pros and Cons discussed on team-bhp review

Mahindra XUV700 Pros

• Handsome styling matched to solid build quality. Has street presence, feels robust
• Very spacious interiors with comfy seats and sorted ergonomics. 6-footer passengers welcome!
• 182 BHP turbo-diesel & 197 BHP turbo-petrol make for a potent line-up
• Smooth 6-speed torque converter Automatics available with both engines
• Sorted suspension with good road manners & high speed stability
• AWD available for the adventurous, unlike most FWD crossovers in the segment
• Loaded with features like driver assistance system, pop-out door handles, panoramic sunroof, driver memory seat, 360-degree camera, 10.25" infotainment & instrument cluster etc.
• 12-speaker Sony audio system is fantastic! You'll enjoy its sound quality
• Safety features include 7 airbags, ESP, all-wheel disc brakes, hill hold, hill descent control, driver drowsiness detection, TPMS, ISOFIX...

Mahindra XUV700 Cons

• Negligible boot space with the 3rd-row seat up. Either 5 onboard, or 7 with a roof-top carrier
• Cramped 3rd-row seat is best suited to children only. A sliding middle row is sorely missed
• Petrol AT is thirsty due to its hefty weight, 197 BHP & torque-converter AT
• Some cabin plastics & a few rough areas don't feel premium in an otherwise loaded SUV
• Missing features such as an auto-dimming IRVM, ventilated seats, paddle shifters, full-size spare wheel...
• Concerns over niggles & bugs in a freshly baked, complex Mahindra. We saw 2!
• Mahindra's after-sales service is a hit or miss. Remains a gamble
• AWD is available just with the Diesel AT, and not the MT or petrol motor

Share your views in the comment section below

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