February 17

Why big Car brands are leaving India and not see us as priority market

In the last 7 years, we have seen Chevrolet, Ford, MAN, Scania, and Harley Davidson leaving India which are not good signs for the customers as buying options shrink and we get little to choose from. Here in the video, I have discussed various aspects that are letting this happen which includes
  • Raw material shortage and expenses
  • Taxes including GST and CESS
  • Reduced income in the last 3-4 years
  • Arrogant and pessimistic approach by the Car brands
  • Monotonous choices of the customers
  • Currency difference between European, Japanese, US, Korean and Indian markets
  • Less share of profitable market

Here are the few topics discussed in the video.

  • Why Ford has left India
  • Why India is not a priority market for Honda and Toyota
  • Early 2010, we had great options to choose from
  • Multiple brands that have left India recently
  • India vs Germany car market
  • Profitable car segments in India vs Germany
  • Misinformed customers choices in the car market
  • How more expenses and lesser sales spread negativity among car brands
  • Pizza vs Burger customer
  • Different level of currency levels gives an edge to Koreans over US and Germany
  • Government Policies
  • Excessive taxes including GST and CESS
  • Statements by Maruti, VW and Toyota
  • Any practical solution to break the deadlock
  • Summarizing all factors and offering a solution
  • How Tata and Mahindra are making profits
  • Big brands should learn from Hyundai Kia

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