Volkswagen India introduces Volkswagen Prime program

May 30, 2024
  • Volkswagen Prime offers corporate customers differentiated mobility experience with enhanced value through personalized & value added services, and peace of mind that includes a host of benefits
  • As part of the Corporate Business offering, Volkswagen provides an Omni Channel mobility solution wherein customers can opt for Subscription and Leasing programs
  • Exclusive Corporate Business Manager will be appointed to each customer to manage their end-to-end business solutions at the dealership
  • Comprehensive benefits include: Free pick-up and drop service, attractive benefits on loyalty products, value added services, Tyres & battery, Express delivery and free car wash
  • Pre-approval of additional repairs via Service Cam: a digital tool wherein the customer gets a video of the concerned repair for their approval and information

Mumbai: Volkswagen India today announced the launch of its new Volkswagen Prime program that has been designed to offer enhanced value with exclusive benefits for its corporate customers. Corporate businesses and customers, are a strategic priority for Volkswagen owing to their preference for premium mobility solutions. 


Over the years, Volkswagen has made significant investment towards enhancing the engagement and experience for its customers. Under the Corporate business, Volkswagen India offers an Omni-channel mobility solution, which includes purchasing a Volkswagen either directly as a Corporate, or through Leasing or Subscription based purchase models. Along with this, Volkswagen has created Corporate Business Centres at 40+ locations across its dealership in India, which offer a dedicated Corporate Business Manager catering to the requirements of the Corporate customer.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “Just like the diversity in our country, the Brand’s customer base also has varied preferences and customs across different geographies. For us, it therefore becomes imperative to carefully craft programs that will benefit and suit our customers across the spectrum of demographics. With the launch of the new Volkswagen Prime, we have introduced a program that offers customers a holistic suite of services with attractive benefits and a hassle-free ownership experience. We are confident this program will add value in our long-term relationship with our Corporate customers, making their experience of owning a Volkswagen even more exclusive.”

The Prime program includes comprehensive benefits such as free pick-up and drop service, attractive benefits on loyalty products, value added services, Tyres & battery, Express Delivery and free car wash. The Volkswagen Prime program can be availed at an introductory price of INR 9,999 + GST across Volkswagen dealerships in India for a period of four years from the purchase date.

About the Volkswagen brand

Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers Taigun, Tiguan and the new Virtus.

About the author, Sunderdeep Singh

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