Tata Motors has been considering exclusive EV outlets since 2020. According to a new report, the automaker is expected to complete its EV sales channel strategy by FY2024.
"We're seeing good growth in EVs and are actively looking at dealership formats." More information will be released at a later date, according to a Tata Motors spokesperson.
Initial Showroom Location
According to the report, Tata Passenger Electric Mobility (TPEM) will complete the design, location, and number of outlets in the first quarter of FY2024. Customers are expected to be able to visit the new showrooms within the next year.
Tata is planning to open ten EV-only showrooms in the top ten Tier-2 cities. The first such dedicated EV outlet is expected to open in NCR. The new large format showrooms are expected to be more luxurious than Maruti's Nexa outlets.
Tata is said to have already identified potential dealer principals. According to dealers, the average cost of establishing a 6,000-7,000 sq. ft. outlet in a satellite city ranges between Rs 95 lakh and Rs 1 crore.
The move is part of Tata Motors' plan to double EV sales to 100,000-110,000 units in fiscal year 2024. The automaker is also working on a new generation of EVs, including models based on the Gen 2 and Gen 3 platforms.