I went to Novelty, Mahindra Ludhiana (+91 80585-00100) to check XUV-7OO in person during their launch events. Their hospitality was great, staff was courteous and knowledgeable. They didn't disclose the number of bookings done at the showroom but they informed us that they have got 25000 bookings overall in India, including online bookings too.
In this video, you will see how Inderpreet Singh explained about their first-day sales experience as a Manager at Novelty, Mahindra, and about some unique features too.
Info Source: Team-BHP