In this post, Sunderdeep Singh shared his opinion about the Car sales of oct 2023.
Maruti Suzuki
Maruti Suzuki (42% marketshare, 1.68 lac cars sold) going strong because of the festival season deliveries with a competitive product line up starting from practical cars like Eeco, Alto, Wagon R to premium B2/C1 cars like Jimny, Baleno, Brezza, Fronx, Swift, Grand Vitara that caters wide range of customers. Maruti may pull the plug any time for Ciaz though.
With class leading features & hybrid as tech, they would look forward to gain 50% marketshare again in years to come that is lost after the departure of 1.3 MJD.
Hyundai
Hyundai (14% marketshare, 55,128 cars sold) now has now got a healthy lead from Tata Motors to consolidate their second position.
New VFM cars like Exter, standard 6 airbags across the lineup and 5 stars safety rating for Verna has helped Hyundai to attain these numbers which were earlier stuck at 48,000.
Tata
Tata (12% marketshare, 48,637 cars sold) will be looking forward to closing the gap in November with deliveries of face-lifted Harrier/Safari and grab some marketshare from XUV700 & HyCross after securing 5 stars safety ratings in the Global NCAP last month.
I am expecting them to sell 53000 cars in Nov 23. USP for their products remains VFM, practicality, features, EVs & safety which has consistent takers now.
Mahindra
Mahindra (11% marketshare, 43,708 cars sold) registered a whopping 35% annual growth and are closing the gap with Tata Motors for the second spot despite having best sellers as very expensive products like Thar, Scorpio Classic, Scorpio N and XUV 700. Having Petrol Engines for all cars in the line up is helping them to cater larger audience and better resale reputation factor helps too.
KIA
KIA sold 24,351 cars - Registered a good jump in the monthly sales primarily because of the deliveries for the face-lifted Seltos which is selling like hot cakes in the mid-size SUV segment as it offers Diesel/Petrol Engine, class leading features & multiple transmissions. Sonet is still holding its fort with consistent 6,000 numbers, Carens giving tough time to Ertiga with the oomph factor.
Toyota
Toyota - 20,542 cars sold - Going strong with an annual growth of 57% with four original products (Innova/HyCross, Hilux & Fortuner) and with others to keep dealers happy (Rumion, Glanza & Hyryder). Strength remains the reliability, road-presence and practicality.
Honda
Honda - 9400 - Honda Elevate surely has helped to give Honda a respectable numbers again which were declining rapidly as Amaze/City were seeing the lesser demand after the onslaught from VFM SUVs under 15 lacs. Honda would be happy if they will sustain these numbers once initial demand is met. Remains the first choice for professionals because of the sober looks, reliability, refinement and comfort.
Skoda
Skoda - 4,566 - Registered a good yearly & monthly growth by selling expensive cars that start from 11 lacs. Adding new features in the line up and slashing base variant prices, festival discounts surely has helped Skoda to register some growth and get good numbers as their potential customers consider the factors like performance, dynamics, build and safety.
Volkswagen & Nissan
Volkswagen - 4,089 cars sold - Similar to Skoda’s analysis but this brand has so much potential and can easily do above 8000 numbers if they will have one car under 12 lacs with AT and one CKD b/w Taigun & Tiguan. Polo and T-Roc could be the answer to that. Six airbags as standard & 360 degree camera would be needed to sustain the numbers of Taigun & Virtus in 2024.
Nissan - 2,573 - Just one car in the portfolio; Magnite but doing fine with the VFM offering as a good package. Expecting these numbers to rise with EZ-Shift AMT offering and Kuro Turbo Edition.
Renault & Skoda
Renault - 3,861 - Steep yearly decline as products (Kwid, Triber & Kiger) are aging & competition is heating up. Need to improve the sales experience, need facelifts & better marketing game.
Skoda - 4,566 - Registered a good yearly & monthly growth by selling expensive cars that start from 11 lacs. Adding new features in the line up and slashing base variant prices, festival discounts surely has helped Skoda to register some growth and get good numbers as their potential customers consider the factors like performance, dynamics, build and safety.